Sales and Commercial Consultancy to Propel Immediate Growth 

55/Redefined had reached a pivotal point where they needed very targeted extra capacity and expertise to help them secure immediate growth and long-term competitive advantage.

55/Redefined is the UK’s champion for the over-50s. They’re a disruptor and here to challenge the status quo. They advocate for age diversity, positivity, and inclusion across all areas of life and are both a B2B and B2C services provider as Work, Life and Jobs Redefined. 

Having launched in September 2021 and gained swift traction with both global Enterprise corporates and consumers, in 2023 they received further Seed investment to propel their growth plans.

Excelerator Partners worked with the Founder CEO, Sales, and Consulting teams on both strategic and tactical growth solutions.

We deployed our solution at speed and delivered high impact projects ranging from pipeline review and prioritisation; new service offering design; ‘challenger’ client solution proposal reviews; and a sales strategy workshop.

This hugely enjoyable partnership involved us diving in and rolling our sleeves up, working at pace and with agility as the project evolved on a day-to-day basis, positively reacting to the business’s evolving opportunities. 

The 55 team are an outstanding A Team, that we simply gave a little extra bandwidth and expertise to in a period of intense opportunity. The team have since won several of the opportunities we helped support, including securing their largest client contract to date.

Suzy provides an insight and level of expertise that enables individuals and enterprises to cut though challenges and roadblocks to achieve immediate results. Her innate experience of having built a business from coming through the ranks is a rare USP and translates easily to both strategic and tactical thinking and planning where her clarity and purpose are underpinned by a clear, collaborative (yet persuasive), and highly energetic style.

Lyndsey Simpson, Founder & CEO 55 Redefined